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The Story: Do you have an Amazon Prime account? If you do, you now have access to an annual membership to a healthcare plan.

For $9 per month, or $99 per year, Amazon is offering all Prime customers a membership to One Medical, a primary care company that provides everyday healthcare and helps members find their doctor. The company was recently acquired by Amazon for $3.9 billion.

However, don’t expect your One Medical membership to be an all-inclusive healthcare package. It provides patients access to some virtual-care services and to in-person visits at clinics across the U.S. But those visits require additional insurance plans or out-of-pocket payments. The perk you get with Prime is a nice price cut, though; it’s half of what the membership usually costs, which is $199/year.

This isn’t Amazon’s first attempt at breaking into the healthcare industry. In the past, the company has rolled out businesses like Amazon Comprehend Medical, a health data extraction tool, and acquired an online pharmacy company called PillPack. Amazon also had a failed joint venture with Berkshire Hathaway and JPMorgan Chase that only lasted three years, and had Amazon Care, a medical care program that shut down last year. Amazon had to lay off about 80 employees in its pharmacy unit.

When the tech company acquired One Medical, some saw it as a move that would allow Amazon to reach a bigger goal—eventually building an expansive healthcare offering to compete with traditional primary care and employee medical plans.

Andy Jassy, Amazon’s CEO, has said that healthcare could become one of the pillars of Amazon’s business.

Expert Take: Brian O’Malley, managing partner at Forerunner Ventures, thinks Amazon’s acquisition of One Medical was shrewd as consumers are looking for more enticing options from healthcare providers: “When Amazon made that purchase, it was a very clever one to get access to not just 20% of the US GDP that falls into healthcare, but a category where there’s a large level of consumer dissatisfaction with the services that are available to them as well as with the way the whole ecosystem works.”

Although the membership is not an all-inclusive package, O’Malley thinks it’s a good first step by Amazon: “It’s enticing enough to start the conversation… I think the broader opportunity here is for [Amazon] to be able to put this in front of people, pitch it as a compelling offer, and drive awareness in a category where an increasing amount of people don’t even have a primary care relationship.”

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