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The Story: Yesterday, OpenAI’s CEO Sam Altman unveiled the company’s newest product – customizable versions of ChatGPT.

OpenAI is beginning to roll out the new product, which predicts to be game-changing. According to OpenAI’s website, “​​Anyone can easily build their own GPT—no coding is required. You can make them for yourself, just for your company’s internal use, or for everyone. Creating one is as easy as starting a conversation, giving it instructions and extra knowledge, and picking what it can do, like searching the web, making images or analyzing data.”

For example, if you want to create a GPT that is specifically designed to critique creative writing essays, or provide new dinner recipes for someone on a unique diet, it can be done in a matter of minutes with the custom GPT. It will ask you some basic questions about how it should be thinking and operating, and then it will be ready for your specific use case.

Let’s say you’re a Swiftie—you could create TaylorGPT—it could write you a song in the style of your favorite pop star, or predict its most likely next boyfriend… after Travis Kelce, of course.

Gone can be the days of getting canned, inanimate ChatGPT answers to your questions. You can now create a GPT that will almost immediately be an expert in generating specific answers to the specific prompts you give it.

During DevDay, the company’s first developer conference, OpenAI also revealed plans for its new GPT-4 Turbo model, debuting a new API, and promising to pay for any copyright lawsuits for ChatGPT customers. In addition to the new product, the company will be launching a store for developers to sell their GPTs, cutting base prices for developers, and paying people who use OpenAI on their platforms.

While the use cases for OpenAI’s new tool are still to be discovered, AI designer Linus Ekenstam believes that the introduction of this capability means “there will be millions of GPTs.” And there is already speculation that the technology will pose a legitimate threat to many jobs, particularly for consultants, psychologists, and other replicable roles.

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