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The Story: “99 percent to 99.9 percent” of the internet's content will be AI-generated before 2030.

At least according to Timothy Shoup at the Copenhagen Institute for Future Studies, who says it could happen as soon as 2025.

And OpenAI is reported to be working on AI technology that will make creating deepfake content unbelievably easy. Following private tests, a leading AI architect told Axios’ Jim VandeHei and Mike Allen that the world’s best architects “no longer can distinguish fake from real — which they never thought would be possible so soon.” This new tech from OpenAI will be available to everyone, including malicious actors, early next year.

As the 2024 election approaches, fears of the spread of misinformation are growing rapidly. As AI tools improve, so too do opportunities for bad actors to use the tools to interfere with elections. And these aren’t just some hackers in the shadows of a basement. Foreign governments like Russia have already demonstrated the willingness and capability to influence elections through the spread of misinformation on the internet.

The Expert Take: Jake Heller, co-founder and CEO at Casetext, is not afraid of estimates predicting that 90% of all online content could be generated by AI by 2025.

He says, “Assuming [the 90% estimate is] correct, which it may or may not be, I think the way you would get to a place where so much content is generated online by generative AI or large language models, it’s because that content is actually pretty good. It’s what people want to read or see or engage with.”

Heller does however echo concern about the rapid rate at which deepfake tech is improving:

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